EPAM Continuum Reveals Early Results from 'Consumers Unmasked' Study
Press Release: August 3, 2021
"Both established retailers and consumer product companies are facing a heightened sense of disruption from marketplaces and direct-to-consumer acceleration, but also massive societal shifts and cultural change," said
Key themes discovered from the study include:
- Whatever Else Matters, Value for Money Matters More. Value for money (a combination of quality, availability, choice and price) is a key trigger.
- Finding the Best Deal is a 'Badge of Honor.' Searching for the best price became a challenge and finding it was seen as an achievement.
- Rewarding Experiences are Expected. Consumers grew to expect more from their online experiences—they anticipate seamless, but also expect fun.
- Ethics Climb the
Leaderboard. Many consumers voiced respect for brands that do (or are trying to do) good, but said altruism needs to be genuine and transparent.
- COVID-19 Concerns Remain. The uncertainty of the pandemic manifested itself in numerous ways.
"We are emerging from one of the most sustained periods of social instability in modern times. It is a period that has changed us all," said
The study will return in
Read the Consumers UnMasked Research.
To learn more about EPAM Continuum's integrated business, experience, technology and data consulting practice, visit https://www.epam.com/services/consult-and-design.
To learn more about EPAM, visit www.epam.com.
About EPAM Continuum
EPAM Continuum's diverse, integrated consulting teams apply a Systems Thinking mindset to get to the heart of our clients' increasingly complex business challenges. Our business, experience, technology and data consultants work together to create holistic solutions that achieve meaningful, sustained impact for businesses, their employees and customers. Learn more at www.epam.com/epam-continuum and follow us on LinkedIn.
This press release includes statements which may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties, and assumptions as to future events that may not prove to be accurate. Factors that could cause actual results to differ materially from those expressed or implied include general economic conditions and the factors discussed in our most recent Annual Report on Form 10-K and other filings with the
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Amber Rasmussen, O: +1-971-337-9648, E: Amber_Rasmussen@epam.com